The logo was designed to not only represent what the company did but also, what the company stands for. This was achieved through various steps but mainly through the complete understanding of the client.
Inspired by courses and fantasy, the idea was to make both meet.
Series representing how the past meets the present through photo manipulation.
The hourglass represents being rooted in the ground no matter how much time passes by, there is always a past and time keeps on.
The whole series represented next to each other to really outline the importance of Past-Present-Future.
This poster was fully inspired from Diana Ross and Louis Armstrong.